Description
This book is an essential guide to scientifically conducting contemporary ethnographic research at undergraduate, postgraduate, and doctoral levels in the social sciences, the humanities, and business studies. It addresses the methodological challenges of ethnographic research across the social sciences and highlights present time research areas, including digital ethnography, artificial intelligence, classroom pedagogy, hybrid organization, and many more.
This volume is divided into three parts and can be a single source of reference that:
- Guides students through essential theoretical and conceptual aspects of ethnography
- Demonstrates the usage of ethnography in allied disciplines—psychology, healthcare, international border studies, linguistic, artificial intelligence, and organizational behaviour
- Demonstrates the application of ethnographic research in the field
- Presents valuable lessons from fieldwork experiences by different scholars across a variety of communities
- Includes dos and don’ts for early career and first-time researchers
A step-by-step guide with student-friendly text, this book will be an essential supplementary reading across the social sciences and the humanities, especially for those conducting fieldwork in the Global South.
Table of Contents
PART I: An Insight into Ethnography
1. Ethnography: A Progressive Methodological Approach
Madhulika Sahoo and Anjali Kurane
2. Emic and Etic Approaches in Conventional and Contemporary Social Science Research
Navaneeta Rath
3. Ethnographic Case Study Research: The Scope and Limits of Empirical Data
Sattwick Dey Biswas
4. Ethical Issues in Ethnographic Research: A Methodological Practice in the Field
Sumahan Bandyopadhyay
5. Ethnographic Techniques in Social Sciences Research
Amrita Sahu and Madhulika Sahoo
6. Ethnographic Research in Social Sciences: Using RQDA (CAQDAS) for Data Analysis
Surjit Kumar Kar and Debasmita Panigrahi
PART II: Ethnography Then and Now: Use of Ethnography in Allied Disciplines
7. Ethnography in Education: Ethnographic Research Methods in Understanding Classroom Pedagogies
Julie Lucille del Valle
8. Linguistic and Cultural Diversity: An Ethnographic Approach to Teaching and Learning of Language
Tannistha Dasgupta
9. The Cultural basis of Human Behaviour and Ethnography
Bhaswati Patnaik
10. Ethnography and Health Research: The Ins and Outs
Shruti Singh Saxena and Nishant Saxena
11. International Borders Studies and Ethnography Research Challenges
Ratna Dhar
12. Ethnography and Artificial Intelligence
S. Sumathi, S. Manjubarkavi and P. Gunanithi
13. Exploring Hybrid Organizing through Organizational Ethnography
Sushanta Kumar Sarma
PART III: From Theory to Practice: Sharing Ethnography Fieldwork Experiences
14. The ‘Reflexive Rapport’ in a Participatory Ethnography Research with Slum Children in Bangladesh
Rosie Yasmin
15. Smart City Stories: A Case Study of a City in South India
Kanaka Himabindu Pottumuthu and Haripriya Narasimhan
16. Digital Ethnography: Opportunity and Challenges in Applying for Tribal Development
Shree Bhagwan Roy
17. Recovering Health through Identity: The Sési Irékani-Buen Vivir in México for the P’urhépecha people
Marco Ricardo Téllez Cabrera
18. An Exploratory Study of Witchcraft among Munda Tribes of Betakocha in India
Prita Das Gupta, Dheeshana Jayasundara and Ewan Duarte
19. Social Construction of Gender and Ethnography: An Ethnographic Case study on Primary Educational Intuitions of Rural Bangladesh
Tata Zafar
20. From Prescription to Application: Using Grounded theory-based Methods to Study Social Enterprises
Ankita Tandon
