The Future of Motorsports : Business, Politics and Society

著者名：Næss, Hans Erik (EDT)/Chadwick, Simon (EDT)

Routledge（2023/06/12発売）

• 言語：ENG
• ISBN：9781032299112
• eISBN：9781000899382

Description

This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future.

Presenting a set of thematic essays and multi-disciplinary case studies, the book demonstrates that motorsport continues to play a significant role in relationships between the automotive industry, nationalism, industrialisation, and capitalism as well as motorsports’ position as a feature of contemporary popular culture. Examining issues such as event management and legacy, environmental sustainability and ‘greenwashing’, diversity and inclusion, the rise of gaming and esports, and the use of sport as political soft power around the world across multiple motorsport disciplines, the book shines fascinating new light on this innovative but sometimes problematic industry.

This is essential reading for all advanced students, researchers, managers, strategists, sponsors, and other stakeholders working at the nexus of motorsport, business, politics, and culture.

Table of Contents

1. Introduction: Motorsport in the 21st Century – Trends and Tendencies

Hans Erik Næss and Simon Chadwick

Part I: The Motorsport Sector

2. Formula 1 in the Gulf Region: The Fast and the Furious

Simon Chadwick

3. Governance Controversies and Financial Mismanagement in Motorsport

Christina Philippou

4. When Institutional Capital Flows into Motorsport: From Leagues to Teams

Achille de Rauglaudre

5. The Business of Motorsports in China: From Shanghai to Every Emerging City?

Ren Huitao

Part II: The Operating Environment

6. Formula One and Environmental Sustainability: Changes, Shifts, and Future Challenges in Motorsport

Timothy Robeers, Elizabeth Tudor, and Mike Stocz

7. Cultural Traditions and Contemporary Pressures: The Path Ahead for the FIA World Rally Championship

Sam Tickell

8. Motorsport Racing to Save the Planet: The Business Model of Extreme E

Cem Tinaz

9. Events on the Edge: Values of Motorcycle Racing, Its Past and Future at the Isle of Man

Harald Dolles

Part III: Social Responsibility

10. The Prospect of Societal Duties in Motorsport: Racing for Humanity?

Hans Erik Næss

11. Gendered Representations in Motorsports and the Case of the F1 Grid Girls: Looking Back, Looking Forward

Anna Tippett

12. What Initiatives May Help Women in Motorsport? A Commentary Essay

Lin Li

13. Processes of Greenwashing, Virtue Signalling, and Sportwashing in Contemporary Formula One: Formula Façade?

Damion Sturm

14. Twitter Activism (or Lack of It) during the Saudi Arabian Formula E Motorsport Races in 2018 and 2019: Does Anybody Care?

Hans Erik Næss and Martin Hölzen

15. Fighting on Twitter: How Online Trolling Affects Offline Diversity, Equity, and Inclusion in Motorsport Sponsorship

Bradon Peterson and Christine Wegner

Part IV: Digital and Technology

16. The Gamification of Formula One

Mark Finn

17. A Convergent Approach to Motorsport Digital Video Content and Data: Gaining Traction

Jamie Coles and Alex Fenton

18. Autonomous Racing as the Future of Motorsport: An Empirical Investigation of the Attractiveness of Autonomous Car Racing for Generation Z Spectators

Salomée Bracke and Patrick Planing

19. Future Growth of Formula E: Reinforcing Spectators’ Sensory Experience through Sonic Branding

Jeongbeom Hahm