イタリア製品と高級品市場：遺産・持続可能性・イノベーション Made in Italy and the Luxury Market : Heritage, Sustainability and Innovation

著者名：Rovai, Serena (EDT)/Carlo, Manuela De (EDT)

Routledge（2023/05/05発売）

• 言語：ENG
• ISBN：9781032304380
• eISBN：9781000875614

Description

Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book – through an analysis of diverse cases – answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability.

The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage.

This unique collection will be of interest for academics, scholars, and upper-level students across the fields of luxury management and marketing, brand management, consumer behavior as well as sustainability.

Table of Contents

Preface

Author Biographies

Introduction: Luxury "Made in Italy"

Serena Rovai and Manuela De Carlo

Section I

1. The Luxury Industry and "Made in Italy": New Perspectives and Challenges

Cecilia Pasquinelli

2. Consumers’ Commitment to Brand Recognition: Diesel Sustainability Strategy for "Responsible Living" & the Second-Hand

Serena Rovai and Ian Phau

3. Luxury and Sustainability in Shopping Experiences: Vogue Talents and the New Awareness for Sustainable Social Fashion

Jessica Antonios

4. Facing the Global Customer: 10 Corso Como Innovative Path

Gaetano Aiello, Laura Grazzini, Olga Nachaeva, and Costanza Dasmi

5. The New Road to Certified Sustainability in Luxury: Beachwear and Lingerie

Fabio Iraldo

Section II

6. Luxury Made in Italy in Transition and the Sustainable Engagement: Cases from Different Sectors

Stefania Lazzaroni

7. Luxury Yachting and Sailing – Opportunities and Challenges of Sustainable Development for Italian Boating Industry: The Ferretti Group Case

Francesca Goi and Amedeo Migali

8. Case Study Cucinelli: Servant and Ethical Leadership for Social Responsibility and Humanism

Susanne Rank and Serena Rovai

9. Italian Luxury: Between Tradition and Storytelling: The Gucci Case

Mauro Ferraresi and Giulia Tonucci

10. Integrating Sustainability in Luxury Hospitality Experiences: The Italian Way of the Principe di Savoia

Elena Tinacci, Manuela De Carlo, and Martha Friel

11. Luxury Household and Design: Kartell Loves the Planet

Michele Coletti and Matilde Rovai

12. Place Heritage and Corporate Heritage as Levers for Sustainability: The Ferragamo Case

Cecilia Pasquinelli and Serena Rovai

13. Sustainable Luxury Trajectories for "Made in Italy" Wine Businesses: The Cantine Ferrari Case

Jacopo Cammeo, Elena Casprini and Lorenzo Zanni

Section III

14. Luxury "Made in Italy" Start-ups and the Sustainable Innovation Challenge

Dennis Valle

15. Rifò and Prato Recycling Capital

Daniela Toccafondi

16. How to Combine Sustainability and Authenticity in Luxury Brands: An Insight into the Case of La Milanesa

Silvia Ranfagni and Giada Salvietti

17. ACBC and the Impossible Challenges of Quality Non-Leather "Made in Italy"

Jinju Hu and Mark Esposito

18. Sustainably Small, Successfully Slow: Artisanal Excellence and the New Made in Italy – The Case of Bespoke Tailoring

Fabio Duma

Conclusion: Luxury "Made in Italy" and Sustainability

Ian Phau

Index