ラウトレッジ版 茶観光ハンドブック Routledge Handbook of Tea Tourism

著者名：Jolliffe, Lee (EDT)/Aslam, M.S.M. (EDT)/Khaokhrueamuang, Amnaj (EDT)/Chen, Li-Hsin (EDT)

Routledge（2022/11/29発売）

• 言語：ENG
• ISBN：9781032053233
• eISBN：9781000786293

Description

The Routledge Handbook of Tea Tourism provides comprehensive and cutting-edge insights into global tea tourism. With contributions from leading scholars and experts across 19 countries, it demonstrates the interdisciplinary nature and breadth of topics associated with global tea tourism.

Tea is deeply connected to tourism through both travel and consumption. For host communities it provides an opportunity for diversification from the production and/or serving of tea while sharing cultural traditions and improving livelihoods. The Handbook is organised into five parts, with an introduction and epilogue, and the first part begins with an overview of historical and contemporary perspectives on the foundations of tea tourism. It digs into the roots of such tourism in China, the relationship of wild tea to indigenous tourism in Vietnam, heritage railways to tea tourism, and tea tourism in Africa. The second part examines sustainable tea tourism, with examples from Thailand, Turkey, Sri Lanka and India. The third part explores the management and marketing of tea tourism, highlighting tools and techniques for development and the impact of social media on the tea tourism experience. It draws on examples of tea tourism experience in diverse settings, such as the English tea room, a pearl milk tourism factory in Taiwan and a hot spring tea destination in Japan. The fourth part provides perspectives on innovation and practice in tea tourism, such as gastronomical tea tourism in Turkey, Japan and Thailand; tea cafés and community diversification in Japan; the role of GIAHS designation in tea tourism; and tea tour guiding in Iran. Finally, the fifth part provides insights on resilience in tea tourism, examining topics such as human-wildlife conflicts and the impact of the COVID-19 pandemic on the sector in both Asia and Europe.

This Handbook provides a valuable resource for students and researchers, presenting a rich collection of theoretical and empirical insights, an agenda for future directions in the field and end-of-chapter discussion questions. It also serves as a useful tool for key stakeholders, aiming to increase interaction between academia and industry, encouraging the development of sustainable responsible tea tourism that benefits local communities on a global basis.

Table of Contents

List of Contributors

List of Boxes

List of Figures

List of Tables

Acknowledgments

Introduction

Lee Jolliffe and MSM Aslam

PART I

Foundations of tea tourism

1. Ancient origins of tea tourism

Libo Yan and Kunbing Xiao

2. Tea tourism and route heritage: Nakeli village on China's　Ancient Tea Horse Road

Gary Sigley

3. Tea and spiritual travel: Panchen Tuo tea

Li Jianming, Min (Lucy) Zhang and Yanting Gu

4. Wild tea and indigenous tourism: a case from Vietnam

Cuong Duc Hoa Nguyen and Mai Chi Nguyen

5. The heritage railway and tea tourism: The case of Senzu, Japan

Amnaj Khaokhrueamuang, Akari Takeguchi, Kohei Nagaoka and Koichi Kimura

6. Cultural heritage and tourism: Friesland tea

Lysbeth Vink, Annette Kappert and Hartwig Bohne

7. Recognition of the cultural heritage of tea: An international perspective

Hilary du Cros

8. Teaics as a knowledge resource for tea tourism

Brian Park

9. Tea tourism in the global south: An African perspective

Lebogang Matholwane Mathole, Unathi Sonwabile Henama, Lehlohonolo Gibson Mokoena and Madiseng Messiah Phori

PART II

Sustainability in tea tourism

10. Integrated management of community-based tea tourism: Value through symbiosis

Bussaba Sitikarn, Athitaya Pathan, and Kannapat Kankaew

11. Tea community culture and tourism: The case of Turkey

Kadir Çetin and Emre Erbaş

12. Hospitality and tea: Taking tea culture to the next level

J.A.R.C. Sandaruwani, G.V.H. Dinusha and R.S.S.W. Arachchi

13. Homestay in small tea gardens: The case of Meghalaya, India

Evarisa M. Nengnong and Saurabh Kumar Dixit

14. Line rooms: An authentic approach to heritage tea tourism

G.V.H. Dinusha, J.A.R.C. Sandaruwani and R.S.S.W. Arachchi

15. Employment issues in tea tourism: A way forward

P. Gayathri, D.A.C. Suranga Silva, Krishantha Ganeshan, Bhagya Erathna, Yasas

Kulasekara and Theeshakya Weerakotuwa

Part III

Management and marketing of tea tourism

16. Service quality in an English tea room: A picture is worth a thousand words

Belinda Davenport

17. Tea factory tourism experiences: Pearl milk tea in Taiwan

Nikki Wu and Li-Hsin Chen

18. Facilitating tea stories on Instagram during the COVID-19 pandemic

Joan Pan and Wayne Buente

19. Cultivating sense of place: Sabah tea experience in Malaysian Borneo

Balvinder Kler and Paulin Wong

20. Perceptions of tea tourism value and its impact on destination attractiveness

J.P.R.C. Ranasinghe, A.C.I.D Karunarathna, U.G.O. Sammani, H.M.J.P. Herath and P.G.S.S. Pattiyagedara

21. Revitalizing a region using tea tourism: The case of Umegashima, Japan

Masako Saito

22. Linking tea, tourism, and community using Porter’s Diamond model

Imali N. Fernando

23. Marketing Green Tea Tourism Destinations

Kunihiko Iwasaki and Amnaj Khaokhrueamaung

PART IV

Innovation and practice in tea tourism

24. Gastronomy and tea tourism: Tea-oriented gastronomy tours in Rize, Turkey

Gulsun Yildirim

25. International exchanges and gastronomical tea tourism

Amnaj Khaokhrueamuang, Piyaporn Chueamchaitrakun, and Kazuyoshi Nakakoji

26. Tea cafés and community diversification

Amnaj Khaokhrueamuang, Hiruna Yagi, Mutsumi Yokota, and Sousuke Goto

27. Tea tourism promotion in Globally Important Agricultural Heritage Systems (GIAHS)

Kyoko Ishigami and Amnaj Khaokhrueamuang

28. Exploring the value creation process in the Japanese black tea market and tourism

Risa Takano, Daisuke Kanama, and Naoko Yamada

29. Tea tourism and tea tour guiding: The case of Iran

Harima Zamani-Farahani

PART V

Resilience in tea tourism

30. Resilience through tea tourism: a tea region case from India

Sujama Roy

31. Human wildlife interactions in tea tourism: the Dooars in India

Chandan Datta

32. A resilient tea destination: the Azores archipelago

Jose Soares de Albergaria Ferreira Pinto

Epilogue

Li-Hsin Chen and Amnaj Khaokhrueamuang