Description
Get search engines to rank your site as the No. 1 result with help from this comprehensive resource
What's the best hiding place in the world? The second page of Google's search results!
If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines.
You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to:
- Optimize your webpage with responsive design that makes it irresistible to Google
- Create a keyword strategy that keeps interested and engaged visitors flowing to your website
- Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results page
Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.
Table of Contents
Introduction 1
Book 1: How Search Engines Work 5
Chapter 1: Putting Search Engines in Context 7
Chapter 2: Meeting the Search Engines 23
Chapter 3: Recognizing and Reading Search Results 37
Chapter 4: Getting Your Site to Appear in the Right Results 53
Chapter 5: Knowing What Drives Search Results 77
Chapter 6: Spam Issues: When Search Engines Get Fooled 87
Book 2: Keyword Strategy 101
Chapter 1: Employing Keyword Research Techniques and Tools 103
Chapter 2: Selecting Keywords 113
Chapter 3: Exploiting Pay Per Click Lessons Learned 127
Chapter 4: Assigning Keywords to Pages 135
Chapter 5: Adding and Maintaining Keywords 145
Book 3: Competitive Positioning 155
Chapter 1: Identifying Your Competitors 157
Chapter 2: Competitive Research Techniques and Tools 167
Chapter 3: Applying Collected Data 187
Book 4: SEO Web Design 201
Chapter 1: The Basics of SEO Web Design 203
Chapter 2: Building an SEO-Friendly Site 223
Chapter 3: Page Experience Update 249
Chapter 4: Making Your Page Search Engine Compatible 261
Chapter 5: Perfecting Navigation and Linking Techniques 289
Book 5: Creating Content 303
Chapter 1: Selecting a Style for Your Audience 305
Chapter 2: Establishing Content Depth and Page Length 321
Chapter 3: Adding Keyword-Specific Content 347
Chapter 4: Adapting Your Content for Local Search 363
Chapter 5: Dealing with Duplicate Content 373
Chapter 6: Crediting Your Content 391
Chapter 7: Using SEO to Build Your Brand 403
Book 6: Linking 421
Chapter 1: Employing Linking Strategies 423
Chapter 2: Structuring Internal Links 441
Chapter 3: Obtaining Links 457
Chapter 4: Vetting Inbound Links 479
Chapter 5: Connecting with Social Networks 497
Book 7: Optimizing the Foundations 511
Chapter 1: Server Issues: Why Your Server Matters 513
Chapter 2: Domain Names: What Your URL Says about You 537
Chapter 3: Using Redirects for SEO 555
Chapter 4: Implementing 301 Redirects 563
Chapter 5: Watching Your Backend: Content Management System Troubles 577
Chapter 6: Solving SEO Roadblocks 595
Book 8: Analyzing Results 605
Chapter 1: Employing Site Analytics 607
Chapter 2: Tracking Behavior with Web Analytics 627
Chapter 3: Mastering SEO Tools and Reports 641
Book 9: International SEO 655
Chapter 1: Discovering International Search Engines 657
Chapter 2: Tailoring Your Marketing Message for Asia 671
Chapter 3: Staking a Claim in Europe 683
Chapter 4: Getting Started in Latin America 693
Appendix: The Value of Training 699
Index 715
