Description
In Pursuit of English traces how the English language became an object of heated pursuit amid South Korea's rapid neoliberalization, creating the so-called "English fever" of the 1990s and 2000s. Joseph Sung-Yul Park demonstrates that English gained prominence not because of the language's supposed economic value, but because of the anxieties, insecurities, and moral desire instilled by neoliberal Korean society. Park shows how English came to be seen as an index of an ideal neoliberal subject who willingly engages in constant self-management and self-development in response to the changing conditions of the global economy.Bringing together ethnographically-oriented perspectives on subjectivity, critical analysis of conditions of contemporary capitalism, theories of neoliberal governmentality, and sociolinguistic and linguistic anthropological frameworks of metapragmatic analysis, In Pursuit of English develops an innovative new direction for research at the intersection language and political economy, challenging researchers to consider subjectivity as the key for understanding the place of language in neoliberalism.
Table of Contents
AcknowledgementsChapter 1: IntroductionThe World in Pursuit of English Researching English in the Global EconomySubjectivity as a Critical Perspective on NeoliberalismEnglish, Neoliberalism, and Subjectivity in South KoreaOutline of this BookChapter 2: Language and Subjectivity in NeoliberalismDefining Neoliberalism Theorizing Neoliberalism: Political Economy of SubjectivityLanguaging Subjectivity: Methodological NotesConclusionsChapter 3: English and Neoliberalism in South KoreaNeoliberal South Korea: A Portrait of Hell Korea's Neoliberal Transformation: History, Actors, ProcessesKorea's English Fever and its Neoliberal GroundingSubjective Foundations of the English Fever: A Historical PerspectiveConclusionsChapter 4: Language as Pure Potential: Crafting a Desire for EnglishWho Desires English? Desire, Neoliberalism, and Language IdeologyLanguage as Pure PotentialCosmopolitan Desire and Dreams of Self-realizationDesire and the Crafting of New SubjectivitiesConclusionsChapter 5: Language Learning as Technology of the Self: The Moral Grounding of EnglishEnglish and inequality in NeoliberalismMorality and Technologies of the SelfSuccess Stories of English Language Learning in the Conservative PressThe Successful Learner of English as a Moral FigureEnglish Language Learning as Technology of SelfConclusionsChapter 6: The Biopolitics of Language Learning: Youth, English, and AnxietyYouth as a Valuable Resource Language Learning as BiopoliticsEarly English Education and Anxieties of the FutureAnxieties of Early Study Abroad: Fears of Being Lost in TimeBeyond YouthConclusionsChapter 7: Deferring to the Other: English and Linguistic InsecurityCommodification and Competing Ideologies of Language Reframing Linguistic InsecurityKorean Mid-level Managers in Non-Korean Multinational CorporationsLinguistic Insecurity in the Korean Managers' DiscourseColoniality and the Neoliberal Valorization of EnglishConclusionsChapter 8: Becoming Precarious Subjects: The Unfulfilled Promise of EnglishPrecarity as Subjective Condition Promise of English in a State of PrecarityThe rise and fall of TOEICConsequences for PrecarityConclusionsChapter 9: ConclusionsRethinking English, Neoliberalism, and Subjectivity Towards a Global Account of English and NeoliberalismSubjectivity in Language and Political EconomyReferences
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