顧客需要の影響要因：オペレーション管理のアプローチ Influencing Customer Demand : An Operations Management Approach

著者名：Hemmati, Mahya (EDT)/Sajadieh, Mohsen S. (EDT)

CRC Press（2021/07/21発売）

• 言語：ENG
• ISBN：9780367619985
• eISBN：9781000406979

Description

In today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue.

The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM).

This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.

Table of Contents

1. Introduction. 2. Pricing Policy. 3. On-Shelf Inventory. 4. Rebate Contracts. 5. Service Level Effect. 6. Marketing Decisions and Efforts. 7. Company Reputation. 8. Congestion in the System. 9. The Length of the Credit Period. 10. Dynamic Innovation Capabilities. 11. Demand Sensitivity to Time. 12. Inflation-Dependent Demand. 13. The Selling Price of Substitutes/ Complementary Goods. 14. Mass Communication Media. 15. Miscellaneous. Chapter 16. Conclusion.