Description
Since the 1980s, popular management thinkers,gurus have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashio
Table of Contents
1. Introduction 2. The Management Guru and Management Fashion Phenomenon 3. Dramatist Rhetorical Cricitcism 4. Michael Hammer, James Champy and the Reengineering Movement 5. Stephen Covey and his Effectiveness Movement 6. Peter Senge and the Learning Organization 7. Discussion 8. Conclusion
