Description
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
Table of Contents
1. Introducing focus groups
2. Focus groups in practice
3. Focus groups in context
4. Research design
5. Sampling
6. Generating data
7. Ethics and engagement
8. Making sense of data
9. Getting the most out of focus groups
