Description
This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools.
The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach.
The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities.
The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.
Table of Contents
1. Accountability: Sustainability Risks.- 2. Responsibility: Sustainability Issues And Trends.- 3. Business Growth Strategy: Especially In Emerging Markets.- 4. Strategic Differentiation: Creating Comparative Advantage.- 5. Governance.- 6. Strategy And Stakeholders.- 7. Accountability And Risks – Cases.- 8. Responsibility, Issues And Trends – Cases.- 9. Sustainable Growth And Emerging Markets.- 10. Strategy And Stakeholders – Cases.- 11. Strategic Differentiation – Cases.- 12. Organisational Processes – Cases.- 13. Strategic Choices – Cases (Optional).- Selection Of 12 Case Studies With Questions For Executive Education Groups.- 14. Shell Nigeria: Revenue Flow And Human Rights: A Paradox.- 15. Wal-Mart: The Supply Chain Controversy.- 16. Nike: The Path To Corporate Responsibility.- 17. Gsk: Access To Essential Medicines.- 18. Waste Concern: Turning A Problem Into A Resource.- 19. Unilever And Oxfam: Understanding The Impacts Of Business On Poverty.- 20. Creating Shared Value By Michael Porter.- 21. Microsoft: Bringing Technology To The Aging Population.- 22. Norsk Hydro: Sustainable Pvc At Hydro Polymers.- 23. Illy Cafe: Value Creation Through Responsible Supplier Relationships.- 24. Novo Nordisk: Integrating Sustainability In Business Practice.- 25. Ibm In China: Responding To Government´S Social Policies.
