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Description
Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today’s economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.
Table of Contents
Introduction,- History of Digital Transformation.- Digital Transformation of Business Models.- Selected Examples Demonstrating the Digital Transformation of Business Models.- Existing Approaches.- Roadmap for the Digital Transformation of Business Models.- Summary.
