This book offers an overview of social media usage in Japan and describes its role in society during mid-level disruptions by natural disasters. Conceived during and after the Great East Japan Earthquake that devastated large portions of the north-eastern area of Japan, this volume addresses the links between Japanese civil society and the social media scene, using both traditional hypothesis testing, social surveys and large-scale big data analysis to provide insight into the development of an online community for connecting citizens. Considering the connection of civil society organizations, citizens and local governments through online communication, notably social media, and how to promote higher levels of citizen engagement in Japan, it offers solutions for a more prepared, resilient communication network among citizens in case of another large scale disaster.
Table of Contents
The Japanese Internet Environment.- Social Media in Japan and the Great Eastern Japan Earthquake.- Japanese Local Government Facebook Profiles.- Civil Society, Social Media and Facebook usage by local governments: Birth of the Tsukuba Study and the Tsukuba Civic Activities Cyber-Square.- Promotion and Care of Online Communities: Necessary Elements for a self-sustainable online Facebook community: Self-Reliance of the Tsukuba Civic Activities Cyber-Square.- Who Leads Advocacy through Social Media in Japan?.- Conclusion.