Description
Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
Table of Contents
Introduction and Overview
Demand and Supply
Markets
Consumer Behavior
Production and Cost
Revenue, Profit, Risk, and Managerial Decisions
Market Structure, Theory of the Firm, and Industrial Organization
Perfect Competition and Monopoly
Monopolistic Competition and Oligopoly
Pricing and Marketing Segmentation
Advertising
Labor Markets
Government Intervention
International Trade
References
Index
