商業化のディスコース<br>The Discourse of Commercialization : A Multi-Perspectived Analysis

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商業化のディスコース
The Discourse of Commercialization : A Multi-Perspectived Analysis

  • 著者名:Crichton, J.
  • 価格 ¥10,117 (本体¥9,198)
  • Palgrave Macmillan(2010/11/24発売)
  • ポイント 91pt (実際に付与されるポイントはご注文内容確認画面でご確認下さい)
  • 言語:ENG
  • ISBN:9780230579118
  • eISBN:9780230295230

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Description

An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.  


Table of Contents

List of Figures and Tables Acknowledgements Introduction Why A Multi-Perspectived Approach to Discourse? Framing the Discourse of Commercialization Professional Practice as a Site of Struggle Constructing Communities of Consumption The Role of Macro Actors in Professional Practice Understanding Practice and Informing Change Appendix 1: Diary Coding System Appendix 2: Brochure Coding System References Index

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