Description
Modern men the world over are becoming increasingly fascinated with their image, spending more of their disposable income on beautification products and services. This book examines 'metrosexuality', highlighting the negotiation and construction of masculinities and sexualities in the twenty-first century.
Table of Contents
Introduction 1. Metrosexual Masculinities through the Lens of Discursive Approaches 2. Mirror, Mirror on the Wall: Trends in Men's Image-conscious Practices 3. Body Image: I Can Work With That 4. Masculinities: Before and After 5. I Cyber Surf Therefore I Am 6. Square Peg in a Round Hole: Locating Metrosexuality 7. Who am I?: Mapping Boundaries 8. It's For Serious Men: Manscaping 9. It's What Women Want: Groin Shaving 10. Look More Chiselled: Masculinity and Cosmetics 11. The Final Frontier: Endorsing Cosmetics 12. What does it All Mean?
