Description
The Olympic Games are the world's most complex and challenging sport mega-event to organize. Managing the Olympics is the first ever attempt to bring together the world's leading Olympic management researchers in one book and draws on the latest research into the management challenges faced by the organizers and key stakeholders of the Games.
Table of Contents
1. The Olympic Games: Managerial and Strategic Dimensions; Stephen Frawley and Daryl Adair 2. Olympic Games Stakeholder Governance and Management; Milena parent 3. Information, Knowledge and the Organization of the Olympic Games; Sue Halbwirth and Kristine Toohey 4. Managing Legacy; Richard Cashman and John Horne 5. Managing Sport Participation Legacy at the Olympic Games; Stephen Frawley, Kristine Toohey and A. J. Veal 6. Managing Sport at the Olympic Games; Stephen Frawley, Kristine Toohey, Tracy Taylor and Dwight Zakus 7. Managing Olympic Venues; Simon Darcy and Tracy Taylor 8. Managing Transport during the Olympic Games; Eva Kassens-Noor 9. Broadcasting the Olympics; Harry-Arne Solberg and Chris Gratton 10. Investigating Olympic Sponsorship: A Contemporary Review of Selected Activation and Achievement; Rick Burton 11. Olympic Ceremonial, Protocol and Symbolism; Daryl Adair 12. Managing the Games: Prospects for the Future; Daryl Adair and Stephen Frawley
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