Description
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.
Table of Contents
PrefaceIntroductionContributorsI. Corporate Strategy and Public Health1. Johnson & Johnson: The Promotion of WellnessJohn A. Quelch and Carin-Isabel Knoop2. Colgate-Palmolive Inc.: Superior Anti-Cavity ToothpasteJohn A. Quelch and Margaret L. Rodriguez3. Royal Caribbean Cruises Ltd.: Safety, Environment and HealthJohn A. Quelch and Margaret L. RodriguezII. Consumer Analytics and Health Care Outcomes4. Carolinas Healthcare System: Consumer AnalyticsJohn A. Quelch and Margaret L. Rodriguez5. Philips Healthcare: Marketing the HealthSuite Digital PlatformJohn A. Quelch and Margaret L. RodriguezIII. Prevention And Adherence6. Cancer Screening in Japan: Market Research and SegmentationJohn A. Quelch and Margaret L. Rodriguez7. Dumb Ways to Die: Advertising Train Safety (A), (B), and (C)John A. Quelch8. CVS Health: Promoting Drug AdherenceLeslie K. John, John A. Quelch, Robert HuckmanIV. Consumer Access and Affordability9. The Slingshot: Improving Water AccessJohn A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop10. Vaxess Technologies, Inc.John A. Quelch, Margaret L. Rodriguez11. AccessHealth CT: Marketing Affordable HealthcareJohn A. Quelch and Michael NorrisV. Consumerism and Paternalism12. 23andMe: Genetic Testing for Consumers (A) and (B)John A. Quelch and Margaret L. Rodriguez13. Demarketing Soda in New York CityJohn A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine SnivelyVI. Emerging Markets, Consumer Behavior and Public Health14. Fresno's Social Impact Bond for AsthmaJohn A. Quelch and Margaret L. Rodriguez15. E-Cigarettes: Marketing Versus Public HealthJohn A. Quelch and Margaret L. RodriguezVII. Consumer Power in Shaping Public Health16. Rana Plaza: Workplace Safety in Bangladesh (A) and (B)John A. Quelch and Margaret L. Rodriguez17. Note on Mobile Health CareJohn A. Quelch and Margaret L. Rodriguez
