Description
Designing and Conducting Health Surveys is written for students, teachers, researchers, and anyone who conducts health surveys. This third edition of the standard reference in the field draws heavily on the most recent methodological research on survey design and the rich storehouse of insights and implications provided by cognitive research on question and questionnaire design in particular. This important resource presents a total survey error framework that is a useful compass for charting the dangerous waters between systematic and random errors that inevitably accompany the survey design enterprise. In addition, three new studies based on national, international, and state and local surveys—the UNICEF Multiple Indicator Cluster Surveys, California Health Interview Survey, and National Dental Malpractice Survey—are detailed that illustrate the range of design alternatives available at each stage of developing a survey and provide a sound basis for choosing among them.
Table of Contents
Figures, Tables, and Exhibits vii
Foreword by Steven B. Cohen xi
Preface xv
The Authors xxi
1 Thinking About Topics for Health Surveys 1
2 Matching the Survey Design to Survey Objectives 27
3 Defining and Clarifying the Survey Variables 48
4 Thinking Through the Relationships Between Variables 81
5 Choosing the Methods of Data Collection 100
6 Deciding Who Will Be in the Sample 124
7 Deciding How Many Will Be in the Sample 154
8 General Principles for Formulating Questions 194
9 Formulating Questions About Health 221
10 Formulating Questions About Demographics and Behavior 245
11 Formulating Questions About Knowledge and Attitudes 268
12 Guidelines for Formatting the Questionnaire 288
13 Monitoring and Carrying Out the Survey 311
14 Preparing the Data for Analysis 340
15 Planning and Implementing the Analysis of the Data 360
16 Writing the Research Report 391
Resource A: Personal Interview Survey: UNICEF Multiple Indicator Cluster Survey (MICS-2)—End-Decade Study 405
Resource B: Telephone Interview Survey: California Health Interview Survey (CHIS)—2001 407
Resource C: Mail Questionnaire Survey: National Dental Malpractice Survey 408
Resource D: Selected Sources on Health Surveys 433
Resource E: Selected Examples of Health Surveys 442
References 451
Name Index 495
Subject Index 505
