Description
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Table of Contents
Acknowledgments ix
Foreword xi
Introduction: Understand China's Elite, Understand China's Future xiii
Chapter 1: Luxury Consumption and China's Elite 1
Chapter 2: The Confused Concept of "Luxury" 19
Chapter 3: Consumer Value Systems in 21st-Century China 31
Chapter 4: A Typology of Chinese Luxury Consumers 69
Chapter 5: Habits, Lifestyles, Locations 99
Chapter 6: Opportunities for Chinese Luxury Brands 141
Conclusion 179
Appendix 195
Index 203
