島嶼ツーリズムにおける目的地マーケティング Marketing Island Destinations

著者名：Lewis, Acolla (EDT)/Roberts, Sherma (EDT)

Routledge（2010/10/13発売）

• 言語：ENG
• ISBN：9780123849090
• eISBN：9781136444975

Description

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

Table of Contents

Chapter 1 Small Island Developing States, Sherma Roberts, Acolla Lewis-Cameron; Chapter 2 Strategic Destination Marketing, Acolla Lewis-Cameron, Sherma Roberts; Chapter 3 Rebranding Norfolk Island – Is it Enough to Rebuild Visitor Numbers?, Bruce Prideaux, Terry Watson; Chapter 4 British and French Visitors’ Motivations and Images of Mauritius: A Qualitative Approach, Girish Prayag; Chapter 5 Market Positioning, Jennifer V. Barrow, Sherma Roberts; Chapter 6 Investigating Marketing Opportunities of a Politically Challenged Island Destination, Erdogan H. Ekiz, Kashif Hussain, Stanislav Ivanov; Chapter 7 E-Marketing, Sherma Roberts; Chapter 8 Strategic Destination Marketing, Nagigi Style, Anne Campbell; Chapter 9 Tourism, Destination Imaging and the ‘New’ Paradigm, Julie Tate-Libby; Chapter 10 St Kitts and Nevis Marketing Strategies, Novelette Morton, Devon Liburd, Carolyn James; Chapter 11 Port-of-Spain, Acolla Lewis-Cameron; Chapter 12 Weathering the Storm – Crisis Marketing for Small Island Tourist Destinations, Barney G. Pacheco, Acolla Lewis-Cameron; Chapter 13 The Competitive Island Destination, Acolla Lewis-Cameron, Sherma Roberts;