Selling Places : The Marketing and Promotion of Towns and Cities 1850-2000

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Selling Places : The Marketing and Promotion of Towns and Cities 1850-2000

  • 著者名:Ward, Stephen
  • 価格 ¥13,038 (本体¥11,853)
  • Routledge(2005/10/09発売)
  • ポイント 118pt (実際に付与されるポイントはご注文内容確認画面でご確認下さい)
  • 言語:ENG
  • ISBN:9780419242406
  • eISBN:9781135818944
  • NDC分類:518.8

ファイル: /

Description

Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

Table of Contents

Foundations and Beginnings. Selling the Resort. Selling the Suburb. Selling the Industrial Town. Selling the Post-Industrial City. Conclusions. Index.

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