Description
This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.
The text considers a range of topics including:
- the ancient Olympics
- the modern revival of the nineteenth century
- the development of the Games throughout the twentieth century.
- the media and the Olympics
- Olympic marketing and sponsorship.
Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.
Table of Contents
Introduction - The Modern Olympic Movement Chapter 1. The Olympic Idea Chapter 2. The Ancient Olympic Games Chapter 3. Revival of the Modern Olympic Games Chapter 4. Britain in the Olympic Movement Chapter 5. The Paralympic Games Chapter 6. The Mass Media and the Olympic Games Chapter 7. Marketing and the Olympic Movement Chapter 8. Economic and Environmental Impact of the Olympic Games Chapter 9. Organising the Olympic Games Chapter 10. Politics and the Olympic Games Chapter 11. Olympic Ethics Chapter 12. Doping Chapter 13. Olympic Art Chapter 14. Olympic Education ?€“ Celebrating the Olympics Chapter 15. Case Studies: Sydney 2000; Salt Lake City 2002; London Bid for the 2012 Olympic Games
