Description
Health promotion is a rapidly growing market.
Author's status as a world health organisation representative.
Adopts a more innovative and critical stance to HP than competition.
Table of Contents
Chapter 1 Health promotions ancient and modern and their relationship to biomedicine; Chapter 2 Health promotion; Chapter 3 Origins and interpretations of first world health promotion; Chapter 4 Health promotion; Chapter 5 Biomedicine and health promotion in britain; Chapter 6 The ‘Health of the Nation’ targets and health promotion; Chapter 7 Sexual health promotion and its evaluation; Chapter 8 Diet and health promotion; Chapter 9 The ethics of health promotion; Chapter 10 Health promotion and the mass media; Chapter 11 Health promotion in the context of employment and unemployment; Chapter 12 Health promotion and tobacco use; Chapter 13 Use and abuse of alcohol; Chapter 14 The problem of assessing health promotion initiatives;
