Description
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
Table of Contents
Introduction 1. Sports Organisation Marketing: A Review 2. Relationship Marketing in the World of Sport 3.Strategic Analysis for Relationship Marketing 4.Implementing the Relationship Marketing Strategy 5. Conclusion and Perspectives
