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Full Description
Strategic Strikes is not for the faint-hearted communicator. Patrick Riccards—a veteran strategist with decades in political warfare, crisis PR, and nonprofit leadership—offers a blunt, battle-tested guide to mastering communications when the stakes are high and the plan's gone to hell.
Drawing parallels between strategic communications and mixed martial arts, Riccards shows that survival isn't about polish—it's about instinct, precision, and pressure-tested strategy. From corporate disasters to campaign collapses, his stories reveal what really works when you're backed into a corner and the cameras are rolling.
You'll learn how to:
Spot and counteract bias in media and public perception
Strike first with messaging that hits—and sticks
Read your audience like a fighter reads an opponent
No buzzwords. No fluff. Just the hard truths about how to lead communications under pressure, drawn from real-world experience. If you're tired of stale PR tactics and ready to dominate the narrative, this is your book.
Public opinion is a cage match. Stop dancing. Start striking.
Contents
INTRODUCTION
CHAPTER 1: Defining Strategic Communications
CHAPTER 2: Fighting and Communication Styles
CHAPTER 3: The Jab—Messaging
CHAPTER 4: The Cross—Media Relations
CHAPTER 5: The Hook—Social Media
CHAPTER 6: The Knee—Content Strategy
CHAPTER 7: The Side Kick—Partnership Development
CHAPTER 8: The Superman Punch—Public Affairs
CHAPTER 9: The Front Kick—Marketing
CHAPTER 10: The Spinning Back Kick—Crisis Communications
CHAPTER 11: The Uppercut—Analysis
CHAPTER 12: The Full Arsenal
CHAPTER 13: From the Heavy Bag to an Opponent
CHAPTER 14
Ruling the Comms Octagon
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
