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Full Description
As companies want to innovate and stay competitive, product managers must be capable of understanding new market demands, leveraging technology, and aligning product strategies with business goals. This book is designed for both aspiring and seasoned product managers covering the entire product management lifecycle, from ideation and user research to development, to launch, and continuous improvement.
In today's technology-driven market, the role of a product manager has never been more crucial. This book emphasizes practical applications and real-world examples, offering actionable insights and addresses the evolving world of product management, including the impact of new technologies and methodologies. By blending theory with practice, Navigating the Product Galaxy provides you with the tools they need to succeed in a dynamic environment.
You Will Learn To:
Create an inspiring vision and strategic roadmap.
Leverage user research and product metrics.
Understand the best approaches to plan, launch, and iterate on your product.
Generate growth and improve conversion rates.
Apply methods for continuous learning and staying ahead in the industry
This Book is For:
Product Managers both new to the field and those more experienced who are looking to consolidate their skills
Developers and engineers who are looking to know more about product management lifecycles
Managers and start up entrepreneurs who are looking to know more about product management and deployment for early business success
Contents
1: Introduction to Product Management.- 2: Strategy Development.- 3: Stakeholder Management.- 4: User Research & Product Metrics.- 5: Go-to-Market & Product Launch.- 6: Team Leadership, Collaboration, and Ethical Considerations.- 7: Current and Future Trends in Product Management.
