Full Description
In today's tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd.
Effective PR writing goes beyond templates and traditional techniques to focus on purposeful messages that build trust, foster human relationships, and resonate across diverse audiences. Using AI as a coworker can speed execution and assist with editing, but you are still in charge of the uniquely human elements of empathy, storytelling, and judgment.
From press releases to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and persuasive content tailored for specific platforms. A pantry of "What" and "How" essentials includes:
-How PR campaigns work
-Giving and receiving writing feedback
-AP style tips and helpful AI terms
-Writing SMART Objectives
-PESO model for Paid, Earned, Shared, and Owned Media
Learn to find your creative voice by optimizing copy for different platforms, leveraging keywords, and growing your confidence, creativity, and adaptability. Whether you're writing press releases, pitches, and fact sheets or perfecting social media copy, long-form pieces, or speeches, your human-centered skills make you the problem-solver for any team.
Become one of today's PR leaders by crafting meaningful messages that truly engage with audiences. This book shows you how!
Contents
Acknowledgments
Introduction
The Pantry
Let's Write
1. You are a Writer
2. You are Creative
3. Write Like You to Write Like Them
4. Keywords Become Key Messages
5. Press Releases
6. Pitches are More Than Just Emails
7. Fact Sheets and Bios
8. Social Media and Promotional Copy
9. Owned Media
10. Long Form
11. Crisis
12. Influences
13. Speeches and Run of Show
14. Writing for Presentations
Conclusion
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