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Full Description
The essays in this volume provide a textured analysis of streaming video in the global South, revealing both the impacts of and challenges faced by Northern streamers in Southern markets, as well as new possibilities and constraints experienced by producers and performers from the South.
In recent years, major streaming video companies from the global North like Netflix, Amazon Prime Video, and Disney + have begun expanding to international markets, which are increasingly in the global South. Yet, much scholarship on the streaming of film and television focuses primarily on North America and Europe. This volume contests the prevailing perspective by focusing on media environments across the vast, yet relatively understudied, contexts of Asia, Africa, and Latin America and by tracking emerging trends in digitized audiovisual culture through their example.
Moving between political-economic and textual approaches, and exploring a variety of formats and genres (from serialized drama to feature-length documentary), the volume argues that the complexities of the global streaming landscape impel us to interrogate long-standing theories of Western cultural imperialism imposed on the non-Western world and to attend closely to shifting dynamics between the global North and South.
Contents
Acknowledgements
List of Illustrations
Introduction
Shakti Jaising (Drew University, USA) and Hadi Gharabaghi (Fairfield University, USA)
1. The Global Netflix Documentary: Local Difference, Branding, and the Global South
Vinicius Navarro (Emerson College, USA)
2. A Cold War Netflix: The U.S. Information Agency as a Key Historiographic Model for the Transnational Streamer
Bret Vukoder (St. Olaf College, USA)
3. Netflix's Double-edged Sword for Local Storytelling: A Brazilian Perspective
Daniel Rios, Melina Meimaridis, Daniela Mazur (Universidade Federal Fluminense, Brazil)
4. Streaming Platforms in Lebanon: A Tale of Business and Politics
Wissam Mouawad (Abu Dhabi University, UAE) and Pamela Nassour (Saint-Joseph University of Beirut, Lebanon)
5. Streaming Feminism? South Asian TV Series by/about Women
Valentina Vitali (Birmingham City University, UK)
6. Television Drama in Mexico: From Broadcast to Streaming
Paul Julian Smith (City University of New York Graduate Center, USA)
7. Watching Old Egyptian TV Shows Online: YouTube and Nostalgia for Television's Past
Egor Korneev (University of Michigan, USA)
8. Streaming the Nation: Salvaging the National Filipino Audience
Daniel Rudin (Le Moyne College, USA)
9. Rethinking the English Translation-Subtitles in the Age of Global Streaming: Decision to Leave (2022) and the Korean Wave
Hiju Kim (University of California, Los Angeles, USA)
10. Streaming the Transmedial and Transcultural: Contemporary African Cinemas and the Netflix Viewing Environment
Alexander Fisher (Queen's University Belfast, UK)
11. Invoking the Shadow Archive: Three Documentaries that "Look Back" from 1970s Beirut
Samirah Alkassim (Author/Filmmaker, USA)
Notes on Contributors
Index
