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Full Description
Developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that this book's content remains current and includes references and examples about how service organizations can capitalize on, or are impacted by, ongoing technological and social changes impacting the world.
Contents
Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references and examples about how service organizations can capitalize on, or are impacted by, ongoing technological and social changes impacting the world, such as the sharing economy, social media, mobile and wearable technologies, online communities, and many others.
This edition offers a significant uplift in the way technology impacts all of the service management principles in the book, with countless new examples, links, and cases.
