Cases on Effective Digital Marketing for Competitive Organizations

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Cases on Effective Digital Marketing for Competitive Organizations

Santos, Sara (EDT)/ Santos, José Duarte (EDT)/ Pires, Paulo Botelho (EDT)

ウェブストア価格 ¥46,886（本体¥42,624）
IGI Global（2024/10発売）
外貨定価 US$ 225.00
ポイント 426pt

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製本 Hardcover:ハードカバー版／ページ数 320 p.
言語 ENG
商品コード 9798369353950
DDC分類 659.144

Full Description

In the fast-paced world of modern business, organizations grapple with the ever-present challenge of effectively navigating the complexities of digital marketing. As consumer behavior evolves and technological innovations continue to reshape the landscape, companies face the daunting task of staying ahead of the curve to maintain competitiveness and engage with their target audience. Yet, amidst the vast sea of information and myriad of digital channels available, many organizations find themselves struggling to devise and implement effective digital marketing strategies that yield tangible results. Cases on Effective Digital Marketing for Competitive Organizations emerges as a guide amidst the challenges of the digital age. By presenting a curated collection of real-world case studies, this book offers invaluable insights into successful digital marketing strategies across various industries. From leveraging emerging technologies like artificial intelligence and augmented reality to mastering the art of storytelling and cultivating customer loyalty, each case study provides actionable lessons and practical guidance for navigating the complexities of the digital marketing landscape. Tailored for academics, researchers, and industry professionals alike, this book serves as a comprehensive roadmap for unlocking the transformative potential of digital marketing. Whether you're a marketing student seeking to grasp new concepts, a researcher exploring conceptual developments, or a marketing practitioner striving to enhance competencies, the diverse array of cases presented in this book offers valuable insights and inspiration. With its holistic approach and practical insights, this book stands as an indispensable resource for mastering the art and science of digital marketing in today's competitive business environment.