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Full Description
Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, CENGAGE INTERNATIONAL EDITION 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results. Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced analytics. Practical, relevant problems at all levels of difficulty let you apply what you've learned. Updates throughout this edition address topics beyond traditional quantitative concepts, such as data wrangling, data visualization and data mining, which are increasingly important in today's business environment. MindTap and WebAssign online learning platforms are also available with an interactive eBook, algorithmic practice problems and Exploring Analytics visualizations to strengthen your understanding of key concepts.
Contents
1. Introduction.
2. Descriptive Statistics.
3. Data Visualization.
4. Data Wrangling.
5. Probability: An Introduction to Modeling Uncertainty.
6. Descriptive Data Mining.
7. Statistical Inference.
8. Linear Regression.
9. Time Series Analysis and Forecasting.
10. Predictive Data Mining: Regression.
11. Predictive Data Mining: Classification.
12. Spreadsheet Modeling.
13. Monte Carlo Simulation.
14. Linear Optimization Models.
15. Integer Linear Optimization Models.
16. Nonlinear Optimization Models.
17. Decision Analysis.
Appendix A: Basics of Excel.
Appendix B: Database Basics with Microsoft Access.
Appendix C: Solutions to Even-Numbered Questions (online).
