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Full Description
This book examines the projection of soft and sharp powers through the Turkish civilizational populist TV series "Resurrection: Ertugrul" and its reception in Pakistan. By analyzing the content of the series, elite responses, interviews with ordinary Pakistanis, and Pakistani cyberspace, the book argues that beyond soft power, the show exerts Turkey's sharp power transnationally, through themes of authoritarianism, violence, warfare, desire for killing and dying, Islamist collective victimhood, conspiracy theories and anti-Christian sentiments. The book contributes to the literatures on sharp power, populism, and authoritarianism.
Contents
Chapter 1: Introduction.- Chapter 2: Islamist Civilizational Populism in Turkey and Pakistan.- Chapter 3: Soft and Sharp Power Embedded in 'Resurrection: Ertuğrul'.- Chapter 5: Reception of Ertuğrul in Pakistani Cyberspace: A Digital Ethnography of Transnational Populism.- Chapter 6: Reception of Turkey's Soft and Sharp Power in Pakistan: Ordinary People Interviews.- Chapter 7: A Complexified Conceptualization of Sharp Power and Its Reception in a Friendly Country.