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Full Description
"Teaching Case Studies for Tourism & Hospitality in Asia and The Pacific - With Cartoon Illustrations" represents a creative contribution to the field of tourism and hospitality education. By combining teaching case studies with cartoon illustrations, this resource aims to stimulate curiosity, encourage intellectual exploration and empower the development of future industry professionals. This book introduces readers to real-life industry case studies and the challenges inherent in the Asia-Pacific region's tourism and hospitality business contexts. It equips students with the knowledge and skills needed to navigate the variety of situations in the industry and provides valuable practical applications for when they enter the workforce.
The case studies featured in the book can be used as teaching tools in tertiary tourism and hospitality education. Using the teaching notes, educators are able to stimulate discussions and classroom activities to unpack key themes, ideas, concepts, and theories within the case to facilitate active learning.
Contents
General management.- Strategic management.- Human resource management.- Marketing Management.- Financial management.- Operations management.
