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Full Description
This book explains the psychology theory behind design using plain language. The inspiration came from the "democratic design" philosophy of IKEA. This book attempts to help people enjoy designs more, by explaining consumer psychology that lurks behind designs of everyday things.
Another purpose of the book is to aid designers and marketers in understanding consumer behavior and to help them leverage this knowledge in their respective fields. Marketers and designers often find it hard to communicate effectively due to their disparate fields. However, this book aims to bridge this gap by showing that activities in both design and marketing can be better understood through the lens of design psychology, promoting better communication and collaboration.
Although the book contains more than a hundred psychology theories that can affect design, it is structured in a reader-friendly manner, and chapters are segmented such that each chapter contains about 7‾15 theories. Despite the large amount of academic research behind the theories, the application of these theories comes from commonplace consumer behaviors and daily design examples, promising an easy, relatable read.
Contents
The Symphony Of Equilibrium.- Whispers Of Change: Nudge For The Better.- Without Charlie's Angels, We Can Be Happier: The Comparison Conundrum.- The Bragging Spectrum From Wealth To Altruism: Signaling By Consumption.- Eyes Wide Open: How Visuals Shape Minds.- The Self-Centric Universe: It's All About "Me".- Survival Of The Stingiest: Cognitive Miser.- Logic Of Illogic: Bounded Rationality.- Eyes And Brain See Things Differently: Optical Illusions.- Brain On Guard: Invisible Safety Toolkits For Survival.- The Mystique Of Insufficiency Spell.- Hedonic Alchemy Of Fun & Pleasure.- Hey, Faces Are Super Important! Pay Attention.- The Freudian Footprint: Psychoanalyzing The Objects We Created.
