Full Description
This book is a collection of selected papers from the 11th international Conference on Tourism and Hospitality between China and Spain [www.china-spain.org].
The COVID-19 pandemic was a global unprecedented event which was a huge crisis and challenge for the tourism and hospitality industry to confront. This book focuses on the tourist experience and perception during the pandemic time as well as the normal time. The experience and perception can affect the tourist's satisfaction and trust, behavioral intention substantially. They are critical for the decision-making to visit or revisit a tourist destination. The book discusses the experience and perception of the tourists with width and depth. The affecting factors and dimensions for the tourist experience and perception are explored in various types of tourism. Some measurement including quantitative and qualitative measurements for tourist perception is suggested. The book convincingly shows some successful approaches to increase the positive experience and perception of the tourists for sustainable tourism development. The book is highly recommended for tourism and hospitality researchers, policymakers, industry practitioners, and graduate students
Contents
Chapter 1: Influence of B&B servicescape on customer experience and behavioral intention.- Chapter 2: The perceived value of local knowledge tourism: dimension identification and scale development.- Chapter 3: Influence of Relationship network on participation ability in rural tourism of farm households.- Chapter 4: Effect and experience of tourism smart technology on customer's satisfaction and trust.- Chapter 5: Influence factors of pro-poor tourism on the perception of ethnic minority women.- Chapter 6: Tourist behavioral intention and characteristics of red scenic areas from the epidemic risk perception.- Chapter 7: The mechanism of decision-making behavior of ski tourists.- Chapter 8: China Greater Bay Area destination image perception by foreigners living in Guangdong.- Chapter 9: The impact of accessible environment on tourist satisfaction and revisit intention.- Chapter 10: Exploring tourist well-being from a spatio-temporal perspective.- Chapter 11: Spatiotemporal impact of celebrity endorsement on tourist destination network attention: a case study.- Chapter 12: Livelihood sustainability of Tibetan communities in a heritage tourism destination.- Chapter 13: Impacts on the behavioral intentions of tourists with disability in China Greater Bay Area.- Chapter 14: Analysis of tourist storytelling behavior and revisit intention in red tourism by flow experience and patriotism.
