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Full Description
This book takes a multifaceted approach to examine the transformation of the tourism and hospitality industry brought by the development of digital technology under and post the COVID-19 pandemic period. It encompasses the transformation of the tourism industry, as well as the innovation of tourism products and attractions.
This book provides a comprehensive introduction to essential topics in the tourism and hospitality industry from both macro and micro perspectives. It offers insights on how the industry can respond to the challenges associated with these changes.
The primary intended readership of this book includes professionals in the tourism and hospitality industry, as well as the graduate students, educators, academic researchers in tourism and hospitality studies.
Contents
1. Ripple Effect of COVID-19 on Tourism Industry in Urban Destination: a Case Study of Chengdu, China.- 2. Experience and Environment Responsible Behavior of Forest Park Recreationists.- 3. The Value Dimensions of Food Tourism Experience for Visitors in Hangzhou.- 4. Experience Value and Tourist citizenship behavior in "Stamps-collecting Tour" —— The Mediating Role of Place Identity and Psychological Ownership.- 5. A Simple Prediction Method for Landscape Quality Evaluation of Rural Flower Viewing Tourism.



