Full Description
Plastic surgeons go through extensive training to become excellent clinicians, but they often end up learning how to practice the business of plastic surgery through trial and error. This unique book, targeted specifically to plastic surgeons and other physicians, seeks to address this glaring oversight and provide guidance from career selection through retirement. It offers many different perspectives, while covering a multitude of topics including the latest know-how on building and maintaining one's website, marketing and monitoring a practice for increased productivity, asset protection, building a surgical suite, and the development of medical inventions. The Business of Plastic Surgery features notable authors in the fields of medicine, law, finance and technology who provide valuable wisdom and expertise.
Contents
Solo Practice; A Practice with Single Specialty Partners; Academic Practice; A Practice in a Large Multi-Specialty Group; Working at Kaiser; Leaving a Practice; Legal and Financial Concerns including Asset Protection; Selling and Buying a Practice; Building an Outpatient Surgery Center; Online Marketing; Internal and External Marketing and Public Relations; Creating, Carving, and Marketing a Niche in Plastic Surgery; The 100% Insurance-Based Plastic Surgeon; The Combined Insurance-Based and Cosmetic Practice; Monitoring Your Practice Through Metrics; Medical Inventions; Recognizing and Dealing with Stress; Retirement; New Technology and How to Evaluate It; MedSpa: To Have One or Not; Legal Aspects of Plastic Surgery; Preventative Maintenance of Your Practice; Protecting Yourself from Embezzlement and Theft; Malpractice and Your Practice.
