Global Business Strategy: Asian Perspective

Moon, Hwy-chang

World Scientific Publishing Co Pte Ltd（2010/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 348 p.
• 言語 ENG
• 商品コード 9789813224780
• DDC分類 658.4012

Full Description

Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.

Contents

The Basics of Strategy; Alternative Business Models; Applications of Business Models to Non-Business Areas; Extension of Generic Strategy; New Models for Business Strategy; Measuring and Forecasting; Global Perspectives on Strategy; Developing and Extending Analytic Models; The Grand Debate Over Standardization Strategy; All Together Now... Dynamic Perspectives on Global Strategy;