中国の将来に見るビッグ・トレンド<br>Supertrends of Future China : Billion Dollar Business Opportunities for China's Olympic Decade

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中国の将来に見るビッグ・トレンド
Supertrends of Future China : Billion Dollar Business Opportunities for China's Olympic Decade

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  • 製本 Hardcover:ハードカバー版/ページ数 286 p.
  • 言語 ENG
  • 商品コード 9789812814395
  • DDC分類 330.951

Full Description


The Beijing Olympics in 2008 marks the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook. The authors - two experts with decades of experience in Asia and both corporate and entrepreneurial track records - introduce readers to China's ten supertrends: Value-adding and Innovating, Urbanizing and Servicing, Consuming and Aspiring, Inter-networking and e-Commercializing, Affluencing and Greening. These supertrends form the foundations of the best opportunities in the manufacturing, service, lifestyle, e-Commerce, telecommunications, finance, and environment industries during China's Olympic Decade.This complete book of new China opportunities presents the latest information and analysis from a positive and objective angle, focusing on the potential for business success rather than finger-pointing and fear-mongering. Written by businesspeople for businesspeople, it is an essential book for anybody doing business, investing, or working in China. It will also appeal to general readers interested in China's social, economic, and environmental development.

Table of Contents

Foreword by Howard Balloch                         vii
Preface xi
Acknowledgments xix
Introduction China, the Land of Mystery: The 1
Good, the Bad, and the Ugly
PART ONE: CHINA'S SEEDS OF GROWTH
1. China's Three Primary Growth Drivers 31
2. The Drivers of the Drivers 49
3. The Supertrends 69
PART TWO: THE BUSINESS SUPERTRENDS
4. Value-Adding to Make Better Things, 111
Innovating to Make Things Better
5. Serving Me: Urbanizing and the Service 141
Industry
PART THREE: THE SOCIAL SUPERTRENDS
6. Health, Education, and Leisure: Enjoying 161
Life as a Market of One
7. Text Me: A Boundaryless Society with 179
Instant Networking
PART FOUR: THE WEALTH SUPERTRENDS
8. Affluencing: China's Accumulation of 203
Wealth and Influence
9. Red China Goes Green: Saving Energy, 225
Reducing Pollution
PART FIVE: CONCLUSIONS
10. Become a Gloriously Rich Businessperson 253
Notes 255
Index 281