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Full Description
Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field of management worldwide.The second volume in the Advances in Doctoral Research in Management series comprises doctoral research papers and research notes, which are shorter versions of extended monographs. Research methodology papers that introduce applications of new methodological concepts, techniques, and tools are also included in this comprehensive volume.
Contents
Implementing Services in Pricing Decisions to Enhance the Customer Relationship -- A Framework for Price Setting (S Lueders et al.); Naive Bayes as a Means of Constructing Application Scorecards (A C Antonakis & M E Sfakianakis); Materialism in Europe: A Cross-Cultural Approach (F A de Sa Neves dos Santos & E Reis); An Application of Extreme Value Theory in Modeling Extreme Share Returns (K Tolikas); The Effect of Convertible Debt Issuance on Product Market Competition (J Yang & X Xia); An Examination of Determinants of Likelihood of Consideration of Counterfeit Luxury-Branded Products (X Bian); Organizational Romance: Theorizing and Researching an Underexplored Phenomenon (K Riach & F Wilson); On the Benefits of Industrial Network: A New Approach with Market Survey and Fuzzy Statistical Analysis (S-M Ho & B Wu); Testing Significance of Variables in Regression Analysis When There is Non-Normality or Heteroskedasticity: The Wild Bootstrap and the Generalized Lamda Distribution (E Pavlidis et al.); Method of DNA Computing and Its Application to Group Management (J Watada).
