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Full Description
Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field of management worldwide.This first book in the Advances in Doctoral Research in Management series includes both doctoral research papers and a section on doctoral research notes consisting of shorter versions of extended monographs. There is also a section on research methodology papers that builds awareness and provides applications of new methodological concepts, techniques and tools.
Contents
Knowledge Transfer: A Review to Explore Conceptual Foundations and Research Agenda (S M Jasimuddin); Negotiating Incommensurability in Marketing Theory (M Tadajewski et al.); Explaining Ecological Product Purchase Using Consumers' Psychographic Characteristics (E Fraj et al.); Extensions of Logistic Growth Model for the Forecasting of Product Life Cycle Segments (M Sokele & V Hudek); Defensive Strategies and Consumers' Bounded Rationality: An Artificial Market Simulation (J A Mazanec et al.); A User Evaluation of Web Recommender Systems (U Bauernfeind); The Determinants of Relationship Marketing: An Application to Thermal Spas (J Antunes); Supermarket Site Assessment and the Importance of Spatial Analysis Data (A B Mendes et al.); Option Games, Asymmetric Information and Merger Announcement Returns (H Pan & X Xia); Analyzing Data Using GLM Models (G Hutcheson); The Issue of Missing Values, their Presence and Management: A Relevant Demonstration of Data Analysis in Marketing using CaRBS (M J Beynon).
