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Full Description
This book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality industries in Asia, in ways that support the future of these industries and help to make them more resilient. This book supports efforts to develop a new direction for the tourism and hospitality industry by considering their development holistically in the context of sustainable development. Going further, this book highlights actions to make the tourism system more resilient to external shocks and crises.
Readers of this book will get insights into the economic, social, technological, and environmental implications of crises on the tourism and hospitality industry in Asia, including issues within the food and beverage industry in the Asian post-COVID-19 period. This book has three major objectives: to explore the crisis context of Asian tourism and hospitality, to present multiple cases from countries in Asia, and finally to envisage the paths to make the Asian tourism system more resilient, through the discussion of new trends and issues emerging following the pandemic.
This book examines the economic, social, environmental, and technological implications of crises on the Asian tourism and hospitality industry and discusses the various ways of managing these crises more efficiently, contributing new knowledge to the industry. In its wider context, this book covers tourism management, crisis management, and destination management. At the more micro level, themes explored include tourism economics, marketing management, hospitality management, food and beverage management and tourism technology.
Contents
Introduction. The Crisis Context. 1. Crisis, Resilience and Recovery in Tourism and Hospitality: A Synopsis.- 2. Community Resilience and Crisis Management: Stakeholders Perspective of the Tourism Industry.- 3. Corporate Social Responsibility in Tourism Post COVID-19 Pandemic: A Paradigm Shift.- 4. Effects of COVID-19 on Consumer Behavior in the Tourism Industry.- 5. Pandemic Crisis and Prospects of Tourism along the BCIM Economic Corridor.- 6. Impact of COVID-19 Pandemic on the Tourism and Hospitality Industry of Pakistan: An Insight from Techno and Social-Economics Crisis Perspective.- 7. Indian Medical Tourism: Post COVID-19 Planning and Reviving Approaches.- 8. Disrupted Diners: Impacts of COVID-19 on Restaurant Service Systems and Technological Adaptations.- 9. Impact of COVID-19 Outbreak on Smallholder Producers of Farming Products Supply to Tourism Business in Sri Lanka.- Resilience and Recovery in the Post COVID-19 Period.- 10. Pandemic, Tourism and Economic Crisis: An Analysis of Performance of the Bangladesh Parjatan Corporation.- 11. Does Tourism and Hospitality Workplace Fun Influence Employee Deep Acting in a Moderated Situation?.- 12. COVID-19 Effects, Challenges and Recovery of Rural Tourism in Iran.- 13. Role of Tourist Guides in Destination Recovery Process through Cultural Tourism Product Development in Post COVID-19 Period.- 14. How to Make Place Branding Content Viral in Pre and Post-Pandemic Situations through Instagram?.- 15. Influence of Ethnic Foods on Culture and Post COVID-19.- 16. Effects of COVID-19 and Recovery Process in the Turkish Tourism Industry.- 17. The Impact of COVID-19 on Malaysia's Hospitality and Tourism Industry: Any Recovery Measures for Transformation?.- 18. Short and Long Term Recovery of Tourism as a Way out of COVID-19 Crisis: The Case of Turkey.- 19. Digital Acceptance and Resilience in Rural Tourism Destination: A Case of Bali.- The Future Ahead.- 20. The Future of Post-Pandemic Tourism and Hospitality Industry: A Comprehensive Assessment.- 21. Rerouting Tourism and Hospitality in Crisis: A Systematic Literature Review and Future Research Directions.- Conclusion.
