Full Description
This book analyzes a broad variety of tourism products in China, Asia and Europe that employ both cutting-edge IT technologies and advanced methodologies. These products are cultural tourism, recreational tourism, sport tourism, adventure tourism, medical tourism and more. Authors from different areas contributed to the book, including academic researchers, graduate students, government administrators and industry practitioners. The book covers the entire chain of tourism product business processes: product development and improvement, tourist behavior analysis, marketing and sales, customer service, etc. In addition, it addresses related issues such as tourism sustainability, policymaking, environmental protection and human resource development. Big data processing, data mining, visual content analysis and textural content analysis, semantic nets and sentiment analysis are among the cutting-edge technological tools used to study tourism product development here. The book gathers selected papers from the 9th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org) with participants from 18 countries. Though the book is mainly intended for researchers and policymakers, it will also appeal to a wider audience, due to its first-hand content, insightful analysis and broad geographic coverage.
Contents
Chapter 1. Bibliometric Analysis and Visualization for Sustainable Tourism Products.- Chapter 2. Discovering Tourists' Perception about Food by AI and NI.- Chapter 3. A comparative analysis of the cruise price in China and Spain.- Chapter 4. Analysis of Factors Influencing the Growing Motivation of Asian Youths for Adventure Tourism.- Chapter 5. The Characteristics and Trends of Tourism Development in the Guangdong-Hong Kong-Macao Greater Bay Area.- Chapter 6. Open Chinese tourism market for coastal destinations in Spain -- taking Majorca island as an example.- Chapter 7. Chinese tourism in the Caribbean - Destination image and future expectations.- Chapter 8. Exploring emotional and memorable tourism experiences.- Chapter 9. Influence of Religions in the Development of Hospitality Culture in Asia - the Case of Tibet.- Chapter 10. The impact of social media on Iran's image as a destination for inbound tourism- Case study of Instagram.- Chapter 11. Let's Talk About Chinese Tourism,But Fertility.- Chapter 12. Medical Tourism in China: Traditional Chinese Medicine as a New Tourist Resource.- Chapter13. Study on Spatio-temporal Distribution and Evolution of Tourism Innovation Ability in China's provinces.- Chapter 14. Residents' Perception and Participation Behavior on the Poverty Alleviation Effect of Tourism. Chapter 15. Tourism Islanding Effect: A Conceptual Framework.
