Full Description
This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the question being addressed in this handbook is, is there a right communication strategy? Perspectives on sustainability, participation, and culture in communication have changed over time in line with the evolution of development approaches and trends, and in response to the need for effective applications of communication methods and tools to new issues and priorities. Divided into prominent themes comprising relevant chapters written by experts in the field and reviewed by renowned editors, the book addresses topics where communication and social change converge in both theory and praxis. Specific concerns and issues include food security, climate change, poverty reduction, health, equity and gender, sustainable development goals, and information and communication technologies (ICTs). The book shows how communication is essential at all levels of society. It helps readers understand the processes that underlie attitude change and decision-making and the work uses powerful models and methods to explain the processes that lead to sustainable development and social change. This is essential reading for academics and practitioners, students and policy makers alike.
Contents
Section 1 Introduction.- Section 2 Key concepts and practices.- 2.1 Historical context.- 2.2 Normative concepts.- 2.3 Contextual concepts.- 2.4 Strategies and methodologies.- 2.5 Methods, techniques and tools.- 2.6 Attitude and behaviour change, advocacy and impact assessment.- Section 3 Sub-disciplines.- 3.1 Strategic communication and participatory communication.- 3.2 Crisis communication and risk communication.- 3.3 (Development) Journalism and international communication.- 3.4 Online social media and internet activism.- Section 4 Thematic sub-disciplines.- 4.1 Health communication.- 4.2 Agricultural extension and rural communication.- 4.3 ICTs for Development.- 4.4 Environmental communication.- Section 5 Regional overviews and case studies.- 5.1 Asia.- 5.2 Africa.- 5.3 Latin America.- 5.4 North America.- 5.5 Europe.- Section 6 Fields and areas.- 6.1 Right to communicate.- 6.2 Education and learning.- 6.3 Innovation, science and technology.- 6.4 Natural resource management.- 6.5Food security.- 6.6 Inequality and poverty reduction.- 6.7 Peace and conflict.- 6.8 Children and youth, women and senior citizens.- 6.9 Tourism.- Section 7 By way of conclusions.-References.
