The Experience Economy : Competing for Customer Time, Attention, and Money (Business)

Pine II, B. Joseph

VIVAT（2021/09発売）

ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す

製本 Hardcover:ハードカバー版／ページ数 368 p.
言語 UKR
商品コード 9789669824493

Full Description

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.