Storynomics : Story-Driven Marketing in the Post-Advertising World (Business)

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Mckee, Robert/ Gerace, Thomas

VIVAT（2019/10発売）

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製本 Hardcover:ハードカバー版／ページ数 240 p.
言語 UKR
商品コード 9789669820365

Full Description

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.