Full Description
Body, Capital and Screens: Visual Media and the Healthy Self in the 20th Century brings together new research from leading scholars from Europe and North America working at the intersection of film and media studies and social and cultural history of the body. The volume focuses on visual media in the twentieth century in Europe and the U.S. that informed and educated people about life and health as well as practices improving them. Through a series of in-depth case studies, the contributors to this volume investigate the relationships between film/television, private and public actors of the health sector and economic developments. The book explores the performative and interactive power of these visual media on individual health understandings, perceptions and practices. Body, Capital and Screens aims to better understand how bodily health has evolved as a form of capital throughout the century.
Contents
Body, Capital, and Screens: An Introduction, 1. Playing the Doctor, Playing the Patient: The Performance of Health Identities in Live Medical Television, 1958, 2. The BBC's Children in Need Telethon: The Currencies of Compassion, 3. Let's Talk about S=: The Influence of Cinema Verité on Sex Education in French National Television around 1968, 4. Measuring Subjectification: The Reception of Health Education Campaigns and the Evaluation Conundrum, 5. Swimming the Crawl to Educate the Modern Body-Visual Material and the Expanding Market for Participatory Sports in the USA, 1890s-1930s, 6. Inside Magoo (1960): Cancer and Comedic Commentary on 1950s America, 7. 'One Feels so Much in These Times!': Emotional Education and the Construction of New Subjectivities: Sex Education Films in Early 1960s GDR, 8. Revealing Norms and Sowing Confusion: VALIE EXPORT's Body, 9. 'Before Education, Good Food, and Health': World Citizenship and Biopolitics in UNESCO's Post-war Literacy Films, 10. From Colonial to Global: Visuals and the Historiography of Body Government beyond Europe, 11. Zika Virus, Global Health Communication, and Dataveillance, Index
