Full Description
Are you a researcher who struggles when it comes to creating scientific posters? Or do you simply want to get better at it? This book provides you with a step-by-step guide to making a poster that has real impact to ensure you stand out from the crowd at your next poster fair. A practical guide that gives you answers to questions like: what to put on a poster (and mainly: what not to)? How do you come up with a title that immediately grabs people's attention? What are the best images to use? How many words can you include on your poster? And much, much more... Everything you need to get started step-by-step and quickly achieve the best result.
Contents
Short summary 8
Quick reminders 10
Intro 13
Congratulations. It's a poster! 14
The real goal of a poster: getting conversations started 15
Why do all scientific posters look the same? 17
How your audience reads a scientific poster 20
PART 1: Content 25
Step 1. Who are you making the poster for? 26
Step 2. Choose one key message 30
Step 3. Write your introduction 40
Step 4. Draw a pyramid structure 46
Step 5. Write your text 52
Step 6. Make a handout and QR code 57
Summary so far 60
PART 2: Attention 63
Attention isn't a bad thing 64
Step 7: Sketch your poster 68
Interlude: Ignore your institution's template
(or a least some of it) 78
Step 8: Come up with an attention-grabbing title 82
Interlude: Make a pitch poster 90
Step 9: Find the perfect image 102
Step 10: Think about your design 113
Step 11: Bring in your data 126
Step 12: Add an element of surprise 135
Step 13: Ask for feedback 143
PART 3: At the conference 149
Step 14: Think of an icebreaker question 151
How to talk to people 152
Specific Situations 157
It really does work 163
Extra tips for poster -session organisers 169
About The Floor is Yours 175
Thank you! 176
