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Full Description
This textbook, titled Communication Technologies in Agriculture, will be a comprehensive resource featuring 24 chapters that cover both traditional knowledge and cutting-edge innovations and trends in Agricultural Extension. It is intended for students, scholars, researchers, and practitioners in the field of Agricultural Extension. This book aims to fulfill the information needs of all stakeholders involved in the change process. Specifically, it will be useful for undergraduate students of Agriculture and Horticulture, as well as postgraduate students of Agricultural Extension, Mass Communication, and Rural Development, who are seeking to enhance their theoretical understanding.
Contents
1. History of Communication
2. Concept, Definition, Nature and Ingredients of Development Communication
3. Models of Development Communication
4. Theories of Communication
5. Types of Communication
6. Organisational Communication Nature and Importance
7. ICT Initiatives for Development
8. Cases of Successful ICT Projects
9. Interactive Media
10. e-Literacy
11. Knowledge Management
12. e-Portal and Agri-Portal
13. Audiotex and Videotex
14. Kisan Call Centre
15. Mobile Phones for Agriculture and Development
16. Satellite based Communication
17. Remote Sensing Technology
18. Institutional Classic Forms of Support Communication
19. Psychological Barriers in Communication
20. Fidelity and Credibility in Communication
21. Nature and Importance of Feedback in Communication
22. Effect of Feedback in Development Communication
23. Mechanisms of Feedback in Developmental Communication Feedback through Mail
