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Full Description
We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.
If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.
You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories—because just like you we don't like it either!
Contents
Preface
Happy Clients Are Repeat Clients: Measuring Customer Satisfaction
Calculating Cu$tomer's Worth
Who Is Leaving and Who Is Staying?
Are We in the Mind or the Heart of Customer?
Deciphering Break-even Point
Which Market Has More Potential?
Perfect Your Sales Onboarding
Eyes on the Future: Predicting Sales Forecast
Set Goals to Meet Goals
Sales Territory Planning
Who Is Doing Better?
Managing the Product Portfolio
What Value Does a Customer See in Your Product?
How to Forecast Demand for a New Product?
Deciding Price Tags
Hand in Glove: Elasticity and Pricing
Pricing Waterfall
Looking into Channel Partner's ROI
Successful Channel Partner Selection
Measuring Intermediaries' Performance
How to Manage Inventory for a Retail Store?
Location Matters: Where to Open a Store?
Advertising Agency's Pricing
Planning Media for Best Results
Hello! Digital Media
When Click Happens!
Measure the Value of Clicks
Converting Traffic into Sales
Interpreting Web Session
Quantifying Brand's Worth
